Custom Fields

Custom Fields

This is a more technical article about Market Automation. What is a Custom Field? A custom field is most easily described as something you ask a prospect or customer of yours on your website. Maybe you want to know their birthdate, perhaps their favorite color....
Marketing Automation #2

Marketing Automation #2

In Marketing Automation #1 we introduced the idea that other than just sitting looking pretty, your website could be doing more for you. Rather than just offering your phone number and e-mail address, your website can encourage prospects to engage with you and then...
SEO is Dead – Long Live Search Engine Optimization

SEO is Dead – Long Live Search Engine Optimization

SEO is a phrase that was very quickly invented at the outset of Web Based Search Engines. Once the search engines started, it didn’t take long for web developers and online marketing experts to figure out that they could manipulate the results. This was very...
Marketing Automation #2

Marketing Automation #1

If you are reading this then you probably either know what this is and want to know what we have to say, or you have no idea what this is and you are trying to learn. Either way…welcone to Opus Creo and our blog. To us, Marketing Automation is, without stating...